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PantryPath Research · WIC Coverage Atlas

WIC in Wisconsin

65.6% coverage

Wisconsin's WIC program reaches 65.6% of eligible residents — an estimated 86,000 participants out of 131,000 who qualify. That leaves 45,000 pregnant women, infants, and young children eligible but not receiving WIC's food package or nutrition counseling.

131K

WIC eligibles

86K

Participants (FY2024 avg)

45K

Unserved eligibles

72

Counties

Wisconsin by county

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Toggle between estimated WIC eligibles, unserved gap, low-income child counts, and child-poverty share. Hover a county for its exact value.

Note: USDA does not publish sub-state WIC participation, so every county in Wisconsin inherits the state's 65.6% coverage rate. County-level eligibles are allocated from state totals in proportion to the county's share of low-income children under 6 (ACS B17024). See methodology.

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Wisconsin at a glance

Coverage rate

65.6%

Participants ÷ eligibles

Participation gap

34.4%

1 − coverage

Eligibles

131K

USDA FNS FY2022

Participants

86K

Monthly avg FY2024

Unserved

45K

Eligibles − participants

Kids < 6 low-income

121K

31.7% of universe

County-level hotspots

Top five counties across 72 counties in Wisconsin.

Most WIC eligibles

Estimated eligible population

  1. 1 Milwaukee 36K
  2. 2 Dane 8K
  3. 3 Brown 6K
  4. 4 Racine 5K
  5. 5 Kenosha 4K

Largest unserved gap

Eligibles not receiving WIC

  1. 1 Milwaukee 12K
  2. 2 Dane 3K
  3. 3 Brown 2K
  4. 4 Racine 2K
  5. 5 Kenosha 2K

Highest child-poverty share

Children < 6 at ≤185% FPL

  1. 1 Price 62.1%
  2. 2 Rusk 53.4%
  3. 3 Milwaukee 47.2%
  4. 4 Jackson 47.0%
  5. 5 Sawyer 46.7%

Every county in Wisconsin

All 72 counties with WIC eligibility estimates, unserved gap, and ACS child-poverty context.

County Eligibles est. Participants est. Unserved est. Kids < 6 low-income Poverty share
Adams 360 236 124 333 45.1%
Ashland 453 297 156 419 42.6%
Barron 1,028 675 353 952 32.1%
Bayfield 316 208 108 293 36.0%
Brown 6,130 4,024 2,106 5,676 29.8%
Buffalo 221 145 76 205 24.7%
Burnett 349 229 120 323 45.8%
Calumet 691 454 237 640 20.5%
Chippewa 1,574 1,033 541 1,457 35.8%
Clark 1,572 1,032 540 1,456 43.8%
Columbia 891 585 306 825 23.3%
Crawford 378 248 130 350 35.9%
Dane 7,601 4,990 2,611 7,038 20.0%
Dodge 1,956 1,284 672 1,811 36.5%
Door 463 304 159 429 32.5%
Douglas 687 451 236 636 26.3%
Dunn 917 602 315 849 31.5%
Eau Claire 1,548 1,016 532 1,433 21.9%
Florence 46 30 16 43 24.6%
Fond du Lac 2,200 1,444 756 2,037 32.7%
Forest 227 149 78 210 37.6%
Grant 1,608 1,056 552 1,489 41.9%
Green 658 432 226 609 26.6%
Green Lake 559 367 192 518 42.1%
Iowa 336 221 115 311 20.7%
Iron 68 45 23 63 22.0%
Jackson 688 452 236 637 47.0%
Jefferson 1,680 1,103 577 1,556 30.6%
Juneau 643 422 221 595 37.9%
Kenosha 4,461 2,929 1,532 4,131 38.1%
Kewaunee 471 309 162 436 34.9%
La Crosse 1,938 1,272 666 1,794 25.2%
Lafayette 489 321 168 453 34.6%
Langlade 434 285 149 402 35.7%
Lincoln 683 448 235 632 38.1%
Manitowoc 1,688 1,108 580 1,563 32.7%
Marathon 2,642 1,734 908 2,446 26.9%
Marinette 1,110 729 381 1,028 43.6%
Marquette 343 225 118 318 38.9%
Menominee 202 133 69 187 46.0%
Milwaukee 36,115 23,709 12,406 33,440 47.2%
Monroe 1,433 941 492 1,327 38.7%
Oconto 590 387 203 546 23.9%
Oneida 604 396 208 559 31.4%
Outagamie 3,263 2,142 1,121 3,021 22.2%
Ozaukee 975 640 335 903 16.4%
Pepin 214 140 74 198 38.6%
Pierce 725 476 249 671 27.0%
Polk 791 519 272 732 29.1%
Portage 1,347 884 463 1,247 31.5%
Price 464 305 159 430 62.1%
Racine 4,938 3,242 1,696 4,572 34.4%
Richland 483 317 166 447 46.5%
Rock 4,266 2,801 1,465 3,950 34.2%
Rusk 489 321 168 453 53.4%
Sauk 1,219 800 419 1,129 25.3%
Sawyer 501 329 172 464 46.7%
Shawano 880 578 302 815 33.2%
Sheboygan 2,443 1,604 839 2,262 29.2%
St. Croix 1,440 945 495 1,333 19.9%
Taylor 550 361 189 509 40.6%
Trempealeau 1,115 732 383 1,032 39.0%
Vernon 1,159 761 398 1,073 44.5%
Vilas 409 269 140 379 35.0%
Walworth 1,479 971 508 1,369 24.3%
Washburn 377 247 130 349 41.4%
Washington 1,538 1,010 528 1,424 17.4%
Waukesha 3,821 2,508 1,313 3,538 14.0%
Waupaca 1,176 772 404 1,089 37.9%
Waushara 558 367 191 517 39.3%
Winnebago 3,633 2,385 1,248 3,364 30.8%
Wood 1,697 1,114 583 1,571 32.9%

Apply for WIC in Wisconsin

Income limits, food-package rules, clinic locator, and application instructions specific to Wisconsin's WIC agency.

Wisconsin WIC guide

Families with children

Our population-specific guide: WIC, SNAP, school meals, Summer EBT, and pantry programs for families with kids in Wisconsin.

Families guide

Wisconsin SNAP

SNAP recipients are automatically income-eligible for WIC through adjunctive eligibility — often the fastest path to enrollment.

Wisconsin SNAP guide

Find a food pantry

Search Wisconsin's verified pantries — many partner with WIC clinics and distribute infant formula, baby food, and diapers.

Wisconsin food pantries

WIC methodology

How we estimated county-level eligibles, why state coverage rates can't be disaggregated, and which data sources we used.

Full methodology